Design Brief - Scene

The brief is about understanding different creative and media roles through the south bank, this consists of wither architecture, artist, or musicians.
since it is located in London, there are a lot of media and creative roles in London.
This is the four Learning out come for this project...

-Learning outcome 1: Understanding the range and types of creative and media activity in South Bank.
-Learning outcome 2: Understanding creative and media employment roles and requirements in South Bank.
-Learning outcome 3: To be able to develop a personal critical response to a creative or media artefact, activity or event.
-Learning outcome 4: To be to create a guide to the creative and media scene in South Bank.

Learning Log - 01/10/10

Strengths- My strengths were that, I kind of had a clue what the brief ahead of me was about.

I clearly understood what my final outcome had to be.

I also knew what trap I would fall in when I am doing my posters, this meant that I had good idea of what routes to take to end with a nice poster which I really hope for.

Weaknesses- I didn't finish my first piece of research on the computer but I managed to look around some websites and find small facts which stuck to my mind but I never applied them onto Microsoft word. I didn't listen to the brief properly so I might have missed some main bits that I should be aware of.

Things to do- I need to make sure that I listen properly so that I don't need to be scared if I have missed any important bits on the speech. I should also learn to apply what I have learnt to written form on wither paper or Microsoft Word.

Unit 1.1 - Research on the Range and Types of Creative and Media Activity in the Southbank

This is my list of sources which I have gathered and I briefly explained what I received from each website.

http://www.bfi.org.uk/ - This is the website for the British Film Institute and this also will lead you into both the IMAX Website and also the BFI South bank. This website hold great information about the film shows and even extra information that you need to know. This website also shows how to get there by both car and the public transport.

http://www.southbankcentre.co.uk/venues/royal-festival-hall - This is the royal festival hall website and this holds necessary information about the events that's taking place and going to. This website provides information about travelling to the place and also buying tickets to attend the events that's taking place. They also talk about the features that they offer inside the Royal Festival Hall for example the WiFi that they offer.

http://www.southbankcentre.co.uk/ - This is just the basic website of the South Bank centre and it holds information about the whole of South Bank for example travelling and accessbility. It has a map which is linked with Google which means that you can plan a route around the centre perfectly making your journey more fun and don't worry about getting lost.

http://www.ukfilmcouncil.org.uk/ - This is a agency which makes sure that films that run in cinemas are reliable and they cover some parts of the aspect required. This council is like the ASA but the ASA is for Advertisements and the UK Film Council is for Films

Learning Log - 15/10/10

Strengths- My Strengths on this lesson is that I had a quite good attitudes towards surfing the website and extracting key information from that source. I also know the way around the website which a makes it easier for me to find the information. I also had a pretty decent view ahead on what I was going to do in this lesson.

Weaknesses- My weaknesses were that I was easily distracted by other people who kept calling me over for help or something amusing was happening around their computer table. I was listening to music on ma phone which i meant that I was caught up on changing it all the time which wasted most of my time.

Things to do- Next time, I will make sure that my phone is in the bag and turned off so that I don't get disturbed by it. I make sure that, I concentrate on my work and my work only so that I finish what I was set out to finish.

Unit 1.1 - Draft 1- Written report on the range and types of creative and media activity in the Southbank

South Bank

This is a brief map of south bank and you can easily spot the main features of south bank. There’s the BFI IMAX cinema, he Haywood gallery etc. you can also enjoy the close up view of the London eye at night time because of the lights that is put on to the London eye. From south bank you can access the millennium bridge, which leads to the other side of the River Thames. You can also access the other side of the river Thames by crossing the Southwark Bridge for cars.





BFI

This is the BFI; BFI is short for British Film Institute. In the BFI there is the IMAX Cinema, which holds the largest screen size in the whole of Britain. Theres also something called the BFI South Bank, which also shows films but also does archive. The BFI is run for all types of audience who show different interest. Such example can for people who show interest in the latest movies in high definition can visit the IMAX.




BFI IMAX

This is the IMAX Cinema and perfects in High Definition 3D films. This shows the films that have finished showing in other cinemas and make the film 3D and with high definition such as Avatar. IMAX Cinema is also showing the new harry potter film called the deathly hallows part 1. As you can see that the IMAX looks very beautiful from all around because it’s in the middle of a big round about. You might be wondering where the entrance might be, well to find he entrance you have to go through a under ground tunnel which leads to the IMAX Entrance.

BFI South bank

This is the BFI South bank and you can see that this is a beautiful building from the outside as it is from the inside. BFI South Bank shows the normal films with normal quality. The BFI South Bank tends to show olden days film mainly aged at older people who tend to enjoy older films. For the younger generation, the IMAX is the best place for them.



Royal festival hall

Royal Festival hall is opened in 1951 for classical music and its leading performing avenues. The Royal Festival Hall holds The Clore Ballroom, South bank Centre Shop, places to drink and eat and the Saison Poetry Library. The Royal Festival Hall offers free WI FI on the second floor so that the public can get access to internet with their Laptops or Smart phones while they are eating at an retaurant or on the move inside the Royal Hall Festival.

Conclusion

What I have concluded is that, South Bank is packed full of varies of arts and culture. The streets performances are really excitement and it draws in loads of people. South Bank is a good place to visit because there is one really amazing features that everyone will enjoy and have a good time.

Unit 1.1 - Written report on the range and types of creative and media activity in the South bank

Introduction

I have visited South Bank and found it be a buzzing busy area with varies of opportunities in the Creative and Media sector. We as diploma students went to a trip We went straight to visit the Hayward Gallery, which was a great experience because of all the priceless arts in show. I took some photos of some of the arts in show. Hayward Gallery Is part of the South Bank Centre so on the way I saw loads of different shops regarding to arts and media. I always wanted to visit the Hayward Gallery and visiting it finally is like a dream come true. Its only the Hayward Gallery which caught my eye, it was also the street performances which was very attracting and you can stay around watching it all day. One of my favourite performances is a group of people playing different instruments and the instruments were from their culture. The Music can be heard from very far away and you can almost follow your ears. On the bank of the river there were loads of mini shows. There was a moving person statue which only moves when you put in money and they cant are fooled even though they are behind thick clothing and a mask. The street performances and all the creative and media places make South Bank a diverse and attractive place for the people who show interest in the Creative and Media Sector. There’s a bit init for the people who has come South Bank for Entertainment. The BFI IMAX holds the biggest screens in UK and they take 3D to the next level which is Polarized 3D.

South Bank

This is a brief map of south bank and you can easily spot the main features of south bank. There’s the BFI IMAX cinema, he Haywood gallery etc. you can also enjoy the close up view of the London eye at night time because of the lights that is put on to the London eye. From south bank you can access the millennium bridge, which leads to the other side of the River Thames. You can also access the other side of the river Thames by crossing the Southwark Bridge for cars.

BFI

This is the BFI; BFI is short for British Film Institute. In the BFI there is the IMAX Cinema, which holds the largest screen size in the whole of Britain. Theres also something called the BFI South Bank, which also shows films but also does archive.

BFI Imax

This is the IMAX Cinema and perfects in High Definition 3D films. This shows the films that have finished showing in other cinemas and make the film 3D and with high definition such as Avatar. IMAX Cinema is also showing the new harry potter film called the deathly hallows part 1. As you can see that the IMAX looks very beautiful from all around because it’s in the middle of a big round about. You might be wondering where the entrance might be, well to find he entrance you have to go through a under ground tunnel which leads to the IMAX Entrance.

BFI South Bank

This is the BFI South bank and you can see that this is a beautiful building from the outside as it is from the inside. BFI South Bank shows the normal films with normal quality. The BFI South Bank tends to show olden days fi

lm mainly aged at older people who tend to enjoy older films. For the younger generation, the IMAX is the best place for them.

Royal Festival Hall

Royal Festival hall is opened in 1951 for classical music and its leading performing

avenues. The Royal Festival Hall holds The Clore Ballroom, South bank Centre Shop, places to drink and eat and the Saison Poetry Library. The Royal Festival Hall offers free WI FI on the second floor so that the public can get access to internet with their Laptops or Smart phones while they are eating at an retaurant or on the move inside the Royal Hall Festival.

Conclusion

What I have concluded is that, South Bank is packed full of varies of arts and culture. The streets performances are really excitement and it draws in loads of people. South Bank is a good place to visit because there is one really amazing features that everyone will enjoy and have a good time. At the Bank of South Bank, the street performances are their for people who show passion and love for the Creative Media Sector and has enough heart to show contribution towards the street arts. Even people who doesn’t understand the creative and Media sector can come and visit South Bank and experience every brink of this sector.

Learning Log - 22/10/10

Strengths- In today's lesson, My strengths were that I was capable to set my individual targets which I set my self for this lesson which was to concentrate and put the phone away. I manage to concentrate on my work and finish everything of because of the research I have done previously. I took advantage of my research and this is a big step up form because I normally don't go with my plan.

Weaknesses-My weaknesses were that I didn't manage to follow my other target which was to put my phone away and avoid listening to music because I realised I couldn't work as quick as I would with headphones in my ear. I also need to work on the structure of my work so my work is very outstanding and to a high standard working towards the professional standard.

Things to do- Before next time, I will have to improve on my English and keep on Improving which will be helpful at both school and college. I need to fulfil my targets completely.

Unit 1.2 - Research of Jobs and Requirements in the Creative and Media Sector in London

Architect

The role of an architect is to design new buildings for many purposes such as for schools or business. People might think that designing a new building is easy but you have to consider space, mass, volume, light, texture, shadow, program and materials. An architect will have to consider the structure of the building so that it doesn’t fall of. The architect will have to consider the soil that the building is built on so that the building doesn’t just collapse.

You can study the architect course at university of Westminster. This university specialises in architecture. There are three parts to architecture, the first part is the BA/BSc (Hons) Architecture, part 2 is Graduate Diploma in Architecture and part 3 is on Postgraduate Diploma in Professional Practice in Architecture. They also do Interior Design. To do their architecture course you need to have 300 UCAS Points, 12-unit award or two 6-unit awards, Experience and the creative mind.

After you have graduated in the university, you can then go onto working at Allies and Morrison, which is an Architect Company. They have made famous building such as the Royal Observatory in Greenwich and the 13B Paradise Street, Liverpool One. They tend to make building for different types of purposes such as Public, Office, Education, Health, Residential, Hotel, Retail, Infrastructure, Conservation, Sport, Landscape, and also Master plan. Allies and Morrison also does Architecture internationally as well.


Graphic Designer

The role of a Graphic Designer is to bring purpose into the world unnecessary art. They might make a poster to get people off Smoking or even make an advertisement poster for a Cigarette company. They tend to think outside the box, which will attract the people, and it has a deep meaning into the poster. They can make a poster using Computer Software’s such as Photoshop or just draw by hand.

The college you can end up in if you wanted to do is Ravens Bourne, which perfects in Graphic Designing. It wont take long to finish course but you will have to draw to A Level Standard even though your are doing Graphic Designing on a software. Other then that you can ace Graphic Designing if you have a creative mind.

After you have finished your university, you can go work at IPC Media. IPC Media Perfects in Journalism and Graphic Designing. IPC Media makes 85 Iconic Brands. They make magazine for different purposes such as for cars or even pensioners. Most of their magazines are free but some of them, you have to buy.


Contemporary Dancer

Dancers use movement, gesture and body language to portray a Character, Situation or abstract Concept to an Audience, usually to the accompaniment of music. This normally involves interpreting the work of a choreographer, although it may sometimes require improvisation. Dancers get a close career choice because if you were to choose dance, you can’t go into any other Career.
If you are interested in dance, then you probably prefer to end up in Trinity Labane because it specialises in dancing. You can get a graduate in dance altogether or you can get a degree on a specific type of dance. This college are designed to meet the needs of a contemporary dancer.
After you have gained your degree or your graduate, you can then go into loads of different jobs. You can dance on X Factor or any other TV shows. You can teach people how to dance or even dance in a festival.

Actor

A person that perfects in communicating the audience through speech, movement and the language of the body. An actor’s role may involve education, therapy and training just as entertainment. An actor are most likely to be famous since they might appear on the TV really often because they often appear on soaps, films and even advertisements. Most youngsters would want to be an actor because of the high life that nearly all actors live in.
The college you would want to get in, if you are an actor is RADA, which stand for the Royal Academy of Dramatic Art. This specific college is very hard to get in. This is like Cambridge in the world of acting. This college offers two courses; ‘Acting and Performances” and Product and Design”. After you have gained your degree and graduated, you can get a place at X Factor and gain your fame. You can make an interview with famous directors or producers and ask them for an opportunity in the film industry.

Learning Log - 29/10/10

Strengths- My strengths were that, I am normally interested in researching different jobs so today's task was easy and entertaining for me to not go off target. I knew a website where it gave me information about jobs that people can do so this was a big strength for me. I knew my brief which I meant that I started of my work quickly and finished on time.

Weaknesses- My weaknesses were that I was easily disturbed by people around because I always assumed that something fascinating was happening at my neighbour's Mac. I always waste time on messing around which is valuable time I could have used to do my work. This issue always gets triggered by me moving out of my seat and asking someone else to help me.

Things to do- Next time, I need to be glued to my seat and not get off because that's just going to waste valuable time. I should also try to be concentrated on my work and my work only.

Unit 1.2 - Primary Research of Roles in Creative and Media Jobs

These people are famous who are precisely famous in the Creative Media Sector. These people who I have met already and interviewed individually.

Marcel Pusey
Marcel Pusey is a London based composer, bass player and educator.In 1990 he studied jazz at western Australia conservatorium and the after 4 years he formed bassistry arts. In 1995 he won his first big prize, the outstanding business enterprise. At about 1996, he formed the bassistry productions. In 2005 his group released a hit album called the “In time”. In 2006 he appeared in the first series of Sunny and Jim Jam series 1. When Marcel came London, he studied at Greenwich University. He was studying Business and finance at the university. BBC, ITV and Channel 55 Television. He also composes music for multimedia companies. Marcel started composing music for school exploring the Latin, African and Contemporary Rhythm, Song and Dance. His workshops occur around UK, Hong Kong and Australia. He went onto making his own software called O Generator and you can compose music through this software. This software makes people realise the reality of composing and this can also make find the inner feelings of music. The Basistry have worked with Amy Wine house, Corrine Bailey Rae, Steve Maitland, Incognito, Craig David, the Spice of Girls and Hip Hop artist Plan B. Marcel Pusey’s ambition is to bring music to school.

Akala
Akala is young rapper born at December 1983 in Crawly. His originality is from Kentish Town. Akala is known as the Black Shakespeare. The type of genre music that he does is British Hip Hop, Electro, Alternative, Rock and Mainly Rapping. His record is illa state record. Akala’s full name is kingslee James deley. Akala is the younger brother of ms dynamite and he has gained opportunity through his sister and he is very well known now. Akala was obviously inspired by his parents because his father was a director and the writer of the TV show Kenny Everett and his mother who was a professional dancer. Akala’s parents divorced in the age of seven and the after he was living his father, his father then decided to remarry and move to Los Angeles. When Akala was 17, his father dies then Akala was touring around UK with distance relatives. Akala had a tough life but he has overcome all that and had the passion to be famous. Akal won a MOBO award in 2006 for the best hip hop artist.

Paul Mardles
Paul Mardles is famous journalist who started of as a subeditor. Paul writes for minor articles, everybody starts from the bottom; he works his way up to a high standard. He has interviewed really famous people and he has made a magazine call “The Cut”. He is an online journalist and he specialises in observing and analysing music. He works for the guardian and has written many articles on bands and artists.

Marcina Arnold
Marcina Arnold is a vocalist in a band but also influencing the young people through the power of speech. Marcina Arnold inspires the younger audience by going on a tour around schools and offering youngsters workshops about how they should express themselves towards music. She advises people on how they don’t have to keep listening to music and actually compose music for themselves. She sings in many different styles but she specialises in salsa.

Victoria Warwick
Victoria Warwick produces advertising campaigns for many different businesses. She is like role models for other campaign advertisements and she has influenced loads of people, especially women because she has shown that even though you can be a woman, you still can be a successful campaign advertisements.

Kevin Leo
Kevin Leo is a successful songwriter and he is on a mission to influence others especially teenagers and being a role model for them. He has gone around schools in Lewisham and has hold out workshops for the teenagers. He has done this tour because to let the teenagers know that music is more then what people think. He wants to bring light to music and showing music the right way.

I have learnt the different careers that the creative and media offer. I also have gone into the details of the role and also the college’s you might end up in. I also know what jobs, you can end up in different creative and media sub topics. I also learnt that creative and media is more than it looks.

Learning Log - 05/11/10

Strengths- In today's lesson I was writing about the famous people who made it in the Creative and Media industry and now are very inspiring people to look up to. I was really good at this because I personally interviewed all of them myself and gathered information about their career and how they got there. Another strong point was that I knew the websites that I had to visit to gather more information about these people. I am a very quick typer which means that I can get things more smoothly and fast.

Weaknesses- My weaknesses were that, I was more considered about the quantity than the quality because there is s famous saying "Its not about the quantity, its about the quality". I may have also written unnecessary information which is not needed because I was rushing. I wasted half of my lesson on just socialising around the class room and messing about.

Things to do- I will improve my essay into a better standard at home because I wont have enough time at the college. I will have to keep a watch of my time so that I don't get caught up with wasting time altogether and not realising that I have a work to do.

Unit 1.3 - List of Sources for Writing a Personal Critical Response of a Film ("Despicable Me")

I have used the Imax Website to find details about the films that's taking place at the Imax and extra information, I have used these website links to receives these information:

http://www.bfi.org.uk/ - This is the British Film Institute website which holds both BFI Imax and BFI South bank.

http://www.bfi.org.uk/whatson/bfi_imax - This is the actual BFI Imax website and this tells you all the information that's necessary.

http://www.imax.com/ - This is the Imax website where it holds information about film times and information about all Imax's in London.

I also researched about the film despicable me on other websites since I didn't receive enough information about the film on the BFI Website.

http://en.wikipedia.org/wiki/Despicable_Me - I wanted more information about "Despicable me" and I decided Wikipedia would have the right information I needed. This is gave me really good facts about the film which i can use in my Review.

http://www.imdb.com/title/tt1323594/ - This is another website that I used to research into "Despicable Me". This websites gives it personal view on how the film is and it also give the film ratings out of 10. "Despicable me" had 7.5 out of 10 which is really good. this websites also gives some film reviewing skills and the the style of language that we should take up when we are doing the film review.

http://www.despicableme.com/ - This is the actual website of the "Despicable me" film and this provides you with a trailer and places you can buy the CD. This websites more to do with the business side to the movie.

Learning Log - 12/11/10

Strengths- My strengths for this lesson was that I was capable to research new websites and find information easily with out any struggle. In this lesson, I had a time management which meant that I had everything planned and I knew where I was heading. I wasn't easily disturbed today because I had a bad headache and I didn't have the strength to be disturbed easily.

Weaknesses- My weakness were that I had a bad headache and couldn't concentrate on my work properly which means that it's been done to a bad standard. I am not really patient which means when ever the Mac's freeze's, I force shut down the Mac and turn it back on because I'm not really patient to wait for it to come up.

Things to do- Next time, I will try not to be put of by the headache and get the work done to a better standard. Also next time, I will try to be patient which will save valuable time and get the work done quickly so that I can start on my other work as as soon as possible.

Unit 1.3 - A personal critical response to the film “Despicable Me”

Despicable me or is it just me!!!



Walking towards the heart of South Bank at 15th of October 2010, passing many architects and amazing spectacular views. Hayward gallery caught my eye as I walked past as the sun was reflecting into my fragile eyes in a windy day; I thought this made my day. Walking down some couple of steps, entering a place of heaven. Walking through the glass door and stepping on the red carpet made me feel like a VIP. Buying the tickets just as I realised how expensive the ticket was. Glancing at the infrastructure of the IMAX gave me a tingling sensation. “Despicable me” is the film I went to watch in Polarized 3D on the biggest screen in Britain.

Pierre Coffin and Chris Renaud were the imaginative directors of the film. The three hard working producers of the film “Despicable me” is John Cohen, Janet Healy and Chris Melandri. The main actor of this film was Steve Carell as Gru and Jason Segel as Vector (The enemy).

Gru, wanting to be the most wanted guy in the world has just met a younger match called Vector. Just as he adopts three little children from the orphan for his evil plan. He’s turned from a baddy to a daddy just as Vector is about to strike.

The plot of the film was very predictable because everyone knew that Gru was going to be changed by the three kids after Gru adopted them. This took away the suspense from the film and its very expected by the audience. Even all this is in the way; the film was filled up with great high definition animations and humour. Using minions made the film a bit unique because they were like an army of little beans called minions. The film is very exciting to watch with the exaggeration it shows.

The relationship with Gru and Professor, Professor was Gru’s sidekick and Professor was a bit loose in his head. For the three kids, Gru was a Foster dad and for Gru; the three little kids were part of a plan. For the minions’, Gru was their master and their saviour. This film was set in a cartoon world where everything’s possible. The animation that was showed was very clear and understandable, especially when it was in polarized 3D.

At the end, Gru realised the love that he had on the three little kids and then went back to get them from the orphan after he had shrunk the moon. Professor found out that, the bigger the object the faster it would grow back and the moon had a bigger mass. Vector plotting to steal the shrunk moon and when he gets the moon, he moon starts enlarging and Gru sent Vectors rocket into the sky with the moon and the moon went back to where it belongs.

I think that this film is not that good to watch at the IMAX cinema because the story was very expected and it doesn’t create any suspense. O my opinion, film’s that are very unexpected is good films. For the younger kids, it will be great film because the animation is more than emotional especially with the Polarized 3D Effect. I don feel empathy for the characters because I happen to think it’s only a cartoon and that emotion doesn’t come from the heart. This film might feel emotion for little kids but for the older mature audience, its like teletubbies. Its just a little bit worth watching because of the 3D effect at Imax but I don’t think its even worth playing the movie at the Imax.

Learning Log - 19/11/10

Strengths- In today's lesson, I was writing a critical review on the film "Despicable Me" and my strengths were that, I was good at finding criticism of anything which meant that I was capable of coming up with strong critical points toward the film. I had a look at what people have done so that I inspired to how I should mine. I also did research in the previous lesson which helped me very much and I was capable of finishing of my critical review of the film in a good standard.

Weaknesses- My weaknesses were that I was wasting too much time on being inspired by other peoples work and I was also easily disturbed. This made me loose valuable time which I could have used to improve on my work. I wasn't checking my work over twice because I may have made mistakes that I might have not recognised.

Things to do- Next time, I make sure I have a good glimpse over other peoples work and then straight on to doing mine because it will save valuable time because I was wasting time by staring at other peoples work. I also need to get into the habit of checking over my work so that I didn't make silly mistakes.

Unit 1.4 - Research for Creating a Guide to the Creative and Media Scene in the Southbank

This is a poster I was inspired by because of the abstract effect that they have used in the leaflet, I decided to do the same thing for mine with the pictures that I manipulated. I also liked the paint splatter effect that they have used because I believed that it created a sympathy to the leaflet. I decided to add in a paint splatter on the corners of my leaflet to liven things up but this time the paint splatter brush effect is used in different colours to represent happiness and joy at South bank.
This is a leaflet from the I MAX Company. I like the simplicity of this leaflet because its really eye catching and how they have used the varies of pictures for one film. The colours that they have used are very effective and standing out from the rest. I like the way they have kept a simple background and not worked with it on photo shop. They not only talked about one films that's a really hit at the I MAX. Thye have talked about the other films that are showing at the I Max. They also added a map at the back who i really liked and I decided I was going to do the same thing for my leaflet.

Learning Log - 26/11/10

Strengths- In this lesson, I was researching into leaflets that already existed for south bank. pretty much the same brief as ours. Im really good at analysing the leaflet which meant that I was capable of finding detailed information which I can write about. Im a really fast typer which that I could keep typing the same speed as I would talk. I also knew what I had to look out for on the leaflet which meant that I can speed things up.

Weaknesses- My weaknesses were that, I was messing around at the first half instead of just using my time wisely. I was also lacking concentration on my work which meant that, I kept going off task easily. Im also a perfectionist which meant that I wanted everything perfect and was wasting time like its nothing.

Things to do- I need to start work as soon as I sit down on the seat facing the Mac because that will save me enough time to do things at the end such as improving the other work that might not be in perfect standard. I need to stay focused on my work which will save me loads of time instead of just wondering of. I need to decrease the level of perfectionist because that actually dragging me down.

Unit 1.4 - Draft for my leaflet

This is my draft for which I made it better on photoshop. This is the plan, I started with and as you can see that its not identical to the real front cover of the leaflet. You can also see that, Im not a great artist either but I knew what i was going to do when i start using photoshop. Some of the changes I have made are that I have replaced the leaves on the top left hand corner with paint splatter which was obviously a better idea than leaves because SouthBank is more to do with art than anything else.
This is the draft for my middle bit of my leaflet. As you can see that I have written what I was going to write, when I do it on photoshop. As you can see that I have drawn a picture of a colleague of mine who came along on a trip with me. I was going through the pictures, I found this picture and i decided to use it. I also wanted my colleague blue to give it some uniqueness. On the other side, I drew "SHOWS..." in bubble writing, coloured in blue. On the Bottom right hand corner, I wanted to have a brush effect on the side to liven things up.
This is my back cover, I wanted my back cover to look very different from the others because than it will look very boring for the audience. The box on the bottom left hand corner is a map of SouthBank and next to it is the website which I have decided to place on the bottom right hand corner. I also decided to input events thats taking place at "Tate Modern" and "Hayward Gallery". I had a brilliant plan for my title "Events" and I decided to stick with it.

Learning Log - 03/12/10

Strengths- In todays lesson, I was making a draft for my leaflet. I was inspired by other leaflets that really inspired me. My strengths were that I m very creative when it comes to doing a poster or a leaflet because I always liked making posters and leaflets on both paper and on the computer. I was taking this seriously and strapping up because I knew that the leaflet and the poster would have an immense effect on my marks and the grade that I will receive.

Weaknesses- My weaknesses were that, I wasn't good at drawing which meant that my drawing didn't look like anything like my final product. My other weaknesses was that spending too much time for one part of the leaflet because I wanted perfection in my drawing and it didn't turn out how I liked it.

Things to do- Next time, Il try and improve my drawing so that I can create a good draft for my poster or leaflet. Next time, I will have to consider about the time and think again about being a perfectionist.

Unit 1.4 - Poster

This is my poster that I have created on photo shop using the same picture which is on the leaflet cover so that it creates similarity between my poster and the leaflet. I used the picture which was manipulated on photo shop which I copied from the leaflet for the reasons above. I made a new slogan for my poster which states "Technology in its best form". At the background, I have added these faded in coloured boxes to create effect on the poster making it stand out. The three main colors are blue, red and green. I have used Red to represent Love and passion. Black to represent power and control, and the Green to represnt Eco-city. I have added this picture of a soundwave from Google images to represent the passion for music that Southbank has. I also added brushes in the poster to make the poster more vibrant and to make it gleam wherever it was. I also decided to place the slogan "Technology in its best form" because in the picture, my colleagues holding a camera representing technology. The font I used to write the text "Welcome to South bank" was a flowery font which I downloaded from the website.

Learning Log - 10/12/10

Strengths- In this lesson, I was creating the Poster to go with my leaflet. Mt strengths were that, Im good at designing posters so I was very influenced in creating a poster to go with my leaflet. Im also very handy with photoshop so I knew what I was going to create and nothing was an accident.

Weaknesses- My weaknesses were that I kept on wasting too much time on the poster while I could have started my Leaflet. I was messing around that lesson because the teacher was ill so we only had one teacher to assist us. I kept changing the poster over and over again and I wasted valuable time in doing that.

Things to do- I need to stop wasting too much time on anything and think about the future because it might affect the future very bad. I need to create something quickly and very interesting because I can improve it when I get home.

Unit 1.4 - Stages (Middle)

1. In the middle part of my leaflet, I have decided to keep the same layout. As you can see that, I have added the Text “IMAX “on the right hand page and “SHOWS…” on the left page. I have kept the same splatter brushes but it’s a bit small and I also have this beautiful design on the top right hand corner which shows uniqueness.

2. The next stage, I have decided to add in the show which was taking place at the IMAX. I have decided to talk about Harry Potter, Avatar and Tron. After print screening the picture that the IMAX website used, I had to use another picture which I am allowed to. I went looking for pictures that features each film on Google images.

3. On the third stage, I decided to add information about the shows that’s taking place. I have included why the public should especially watch the film at the IMAX and not at any other cinema. I have used descriptive words and linguistic devices to grab in the reader.

4. Since I haven’t included information about the IMAX, I have been told by my teacher to do so. I have used the same font as my sub heading. I have used a blue outline with the font being black. I have talked about the location and I also stated some facts about the IMAX.

5. To finish things of, I have added a picture I took of my colleague on the trip. I have manipulated the picture to give it some special effect. I cut out the background using a tool called the extract tool and this tool cuts out the background after you have highlighted the bits you want to keep. The effect on the edges is the side effect of the extract tool but that effect was very unique and different. I have also added this beautiful Photoshop brush effect on the bottom to give it some liven up to the middle page of the leaflet.

Learning Log - 17/12/10

Strengths- My strengths for this lesson was that, I was a bit concentrated on my work and I was doing the work with out bring disturbed. I had the print screens of all the stages when I was doing the Poster it self so that was a big strength because I had everything planned.

Weaknesses- My weaknesses were that I didn't know what to write about each stage and the ones I wrote was probably nothing to do with the stage. I also was lacking english that day and my english wasn't in the right place.

Things to do- Next time, I will make sure that I know exactly what to write for each stage and particular topics needed to be mentioned. I also need to practice on my english so that dont drag me back from getting my work done or to an average standard.

Unit 1.4 - Stages (Back)

1.This is my first stage of my back page of my leaflet. As you can see that i have kept the same layout like the front page but I wanted the back page to stand out more so I have decided to add in a cool brush to give it the effect that I needed. I have added these random strips of lines with different width and colours but all going the same direction. In the middle, I have added this broken circle which looks very cool in the middle. On the top left hand corner, I have added a text saying "More to Offer.." in the slant font.

2. As you can see on the second stage of my back page of my leaflet, I have decided to add in the events and they were British Arts Show and Tracey Emin under the title Hayward gallery written in the same slant font. Unilver series and Gabriel Orozco was the events that were taking place at Tate Modern which I have decided to show on my leaflet in the same layout as the Hayward Gallery Section but it’s on the opposite side. I have also decided to add more information about the events that’s taking place at Hayward Gallery and Tate Modern

3. After deep concentration, on my third stage I have been told by my teachers that I should add a box to show that it’s a different topic so I have decided to add in a light blue and red box. I thought adding the two boxes gave it some really good effect to the back poster which makes it really stand out to the public citizens of South Bank.

4. On the fourth stage, I have added the title “Events”, on the top with an effect which really stands out. I have written down “EVE” on one line and “ENTS” on a different line to give it some uniqueness. I also added these fantastic brushes which really bring up the effect of the whole leaflet are called abstract brushes. I download my brushes for free on a website called “King Brushes”.

5. On the fifth stage of my back leaflet, I manipulated a picture of a street artist which I took personally. I used a tool called the extract and what that’s used for is to cut the background off perfectly after you have lighted the bits that you want to keep. It leaves an effect on the edge of the photo which I really like. On the bottom the page, I have attached the website where people can visit and gain more knowledge of South bank.

6. On the finishing stage of my back leaflet, I decided to add in a map on the bottom right hand corner of the leaflet to give it some effects and I also added in some of the pictures that the street artist drew on the streets to bring some life in the leaflet.

Learning Log - 01/01/11

Strengths- My strengths were that I had everything planned out for my stages and I put everything in a folder. This gave me a head start before others. I'm also god at time management which meant that I could keep up with my timing.

Weaknesses- My weaknesses were that I was disturbed by people around me and even disturbed myself. I was also listening to music and I was caught up on changing it all the time. I also was lacking English language which was bringing down the quality of my writing.

Things to do- Next time, I will need to concentrate on my work and I also need to put my phone away so that I don't get caught up on changing it all the time. I also need to work on my English langugage so that I can improve the standard of my work which will get get me more marks.

Unit 1.4 - Stages (Front)

1) This is my first stage of my front cover of my leaflet. I have used an Font called Slant to emphasis the technology that has grown in South bank. I have used a black background because I thought it would stand out more with the light blue. I have decided to type in "The South Bank" because I thought it would stand out more and make sense.

2) After adding a blue font with a white stroke around it firmly. I have decided to manipulate a picture which I have taken on the trip. This is a picture of a colleague from Diploma who have given permission for me to use his picture. After attaching the picture on to photo shop, I decided, I didn't want the back ground so I used a tool on Photo Shop called the Extract Tool which removes the back ground with a effect on the edges which makes my leaflet very unique. I used one of the filter tool to give it a brush effect which stands out.

3)This is a Screen shot showing the same picture but its been manipulated in a better way to make it stand out. This filter is called Cutout and I Found this when I was going the different filters. I Changed the colour on Hue and Saturation to contrast with the writing and other features which I am going to add.

4)This is Print screen from my 4th stage of my front cover. In this stage, i have decided to add in the date told by my teacher. I wanted the same font but I thought different colour would make the leaflet stand out. I also added a different coloured stroke around the l

etters which makes it easy to read.

5) In this screen shot, I have added a slogan at the bottom which states "Technology in it's best form". I thought this slogan really stood out and it had a deep meaning into how I see South Bank. I have decided to keep it the same as the title but I have just made it a bit smaller because it wasn't that important.

6) This is my 6th screen shot at home. I have created an habitat around my computer which I am able to work with full imagination and freedom. I Found a picture of the BFI Imax cinema on google images and I have rubbed out the back ground to make it go with my black Background. At the top, I have used a Brush which I Downloaded from the internet. I thought that the splatter brushes gave it a unique effect.

Unit 1.4 - Outcome

Front


This is my final brochure which I created for my unit, I’m really proud of this leaflet because it looks very eye catching and very professional. I really like the picture that I used in this brochure because it’s really unique and it represents the technology that’s been used in Southbank, representing the modern years. I have made the picture in a blue tinted saturation because I believed that it will suit the colour schemes in my brochure and flow very well with the picture I used of the IMAX.

The picture that I used in the front part of the poster shows the IMAX when the new harry potter was being advertise around the building. The colour schemes that it consisted were blue and black, which flows very well with he rest of my brochure. I have decided to place the IMAX image in the bottom left hand corner of the brochure and its only be shown the half.

The font I used was very up to date and modern. I have added a blue stroke around the title to show professionalism. I also added the date just underneath the title but it’s a bit smaller and this time, I the text was in blue and it had a white stroke. I have done that because it shows some difference between the title and the date. The colour of the text of the date is different shade of blue from the others so that it stands out on the page.

I have also used some brushes around the front to make my brochure very unique and stand out on the page. I have added a brush effect of a paint splash on the top left hand corner of brochure so that it would represent the art that takes place in the Southbank and how Southbank has a good relationship with art because of galleries like the Hayward gallery. I also added a brush effect of a honey comb on the top right hand corner of the brochure to show to bring out the uniqueness of the brochure.

I could have added more images on the front of my leaflet however it would look crowded and it would loose its professionalism. Some say that it looks much better just and plain and simple however some say that it looks much better with some more images at the front. Some have even gone into further details and said that I could add in a picture of a girl with the same pose, then it would show some uniqueness, also look very professional.



Middle

In the middle part, I have decided that I was going to keep the paint splash brush effect on the right hand effect and also the honey comb brush effect on the second page on the left. Both of these are going to be constant through out my whole of my brochure. I have been inspired by some brochure that are out there who keep one or two things constant through out the brochure.
I have added another picture at the bottom left of the brochure which is pretty similar to the picture at the front because I have added the same saturation and also the same person. I really though t that keeping the same person through out the poster would be really sensible thing to do. This time the person in the picture is looking up showing some expectations from Southbank which he gains. I have put the picture at the bottom and the person is looking up shows that he is looking up at the text and everything else.

On the first page, I have added the title as the IMAX because I thought that the IMAX was in the heart of Southbank and also the most important. I have written some few words about the IMAX and how it came about. On the second page, I have added the title as “Shows…” and the three dots show that there’s more. On that page, I have written about three shows that’s taking pace at the IMAX Cinema and also attached a picture next to it.

At the bottom right hand corner of the second page, I have added in some more brush effect which really modern and “Tronny”. Because one of my shows was Tron and on that page, I thought it would be really eye catching if I added in some brush effects on the same page. Most of my colleagues said that it was really good and it creates a vibrant feel for that brochure.

Back

At the back, I wanted it to be different from the others and I have done that by changing the background from black to white which means that my brochure at the back is much more unique. My title is events and the title font is different from the others because I wanted it to look very unique. I have decided that it would align with the underline underneath it and also use a different font. However I added the same font at the top left hand corner saying “more to offer…” I also have two subtitles for both of the two galleries; I have done that so that people don’t get confused when they look at my brochure.

At my back ground I have added some different striped all going the same direction and all of them are slanted. They are all different lengths as well. This creates a vibrant feel to the end bit of the brochure. I have these two boxes, one is read and the other one is blue and I have bought the opacity of it down and I have used that to show differentiate the Hayward Gallery and the Tate Modern. I have added some small pictures of the different events that I chose to advertise. At the bottom, I have attached a picture of a map of Southbank to show where everything is.

On the bottom left hand corner of the page, I have attached a picture of street artists who creates art on the streets. That picture was taken by me and I edited that photo a little bit so that it goes very well with my other pictures in the brochure. I also thought that it would make my back page look much better if I added in some brush effects because I believed that it would create some fluency in the back page of the brochure. I added in some brush effects which consisted of claws which goes from one corner to another.

Evaluation - 21/01/11

Strengths- My strengths were that I always knew what I had to do and I also achieved my targets which made me help with my project. I also had a good time management which meant that I knew where I was in the lesson and how I had to do. I had good time management because that was my weakness from my last project so I decided to improve on my time management so that I was ready for this project. I have also evolved this power of multi tasking which means Im able to take in information while Im doing other things and very clearly.

Weaknesses- My weaknesses were that I'am very easily disturbed by people around me and I also kept back on listening to music which was slowing me down very badly. I also need to improve my english which I tried to do but I need to make sure my english is good. the reason for me being very easily disturbed because I always imagine that something interesting is happening next to me.

Things to do- Next time I need to concentrate on my work and be focused on it. I also need to put away my phone so that I don't get dragged back on changing the music all the time. I also need to improve my english to the best quality so that I can structure my english better. for me to be focused on my work, I have decided to sit next people who I normally don't sit next to so that I don't have anyone to talk to next tome so I will probably will get on with my work. for me to stop listening got music, I need to leave my headphones at home or in my bag during the class. I might be tempted to bring out my headphone so its better if I hand it in to the teacher and the teacher gives it back to me at break times and after school.

The client,The South Bank Marketing Group were very pleased with my final brochure for the South Bank. They told me that the design was fit for purpose with a strong use of attractive Photoshop digital editing. They like the use of smooth, simple, basic typography, the use of my own photographs taken of the South Bank and my my use of attractive colour schemes throughout the brochure.

Awareness of the target audience
The South Bank Marketing Group manages Southbanklondon.com and it is a consortium of local attractions and hotels dedicated to promoting the South Bank as London's top visitor destination. I made sure that I use bold typography so it will eye catch the reader so that my leaflet relates to these target audiences. In addition, I have used various of vibrant colours and montage. This has made a big impact on the design which eye catches the audience. Furthermore, I have used various images such as every day people and buildings of the South Bank which relates to the audience.

My Opinion

I think that my final outcome is really good and that I couldn't have made it any better even though I had to go through loads of hassle to get here. I kept on improving and improving until I got to a position where I couldn't improve it anymore.